We still don't understand the connection between matches and washing powder, especially one that is also a 'germicide cleanser' like New Vim but we are assured that it is fresher and more powerful.
Vim, once made by Unilever, seems to have fallen out of favour as a brand, but I guess so too has a 'vim' as a word.
Perhaps the place where old words, like spry and frisky go retire.
Also fascinated by Vim is some software boffin who has a lovely page of other things other than his product called Vim.
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