Overheard in an advertising creative meeting in 1948:Ad man 1: So how are we going to sell toilet cleaner to the little woman?
Ad man 2: What do these broads like any way?
Ad man 3: My wife is always going on about Hollywood movie stars.
Ad man 2: Run through what this stuff is supposed to do will ya Bob.
Ad man 3: Well she sprinkles this stuff into the toilet bowl and it's supposed to have this fast acting ingredient.
Ad man 1: (Clicks fingers as inspiration strikes. A light bulb magically appears over his head and glows but appears only to the other ad men in the room. A secretary brought in to capture the killer idea just rolls her eyes.)
That's it! Acting!
Her ACTIONS put this cleaner in the bowl and the fast ACTING ingredients make it work!!
We'll make cleaning the toilet as glamorous as them Hollywood pictures!!!
Ad from the February 21, 1948 edition of Saturday Evening Post. Don't forget to click the image for a larger view.
No comments:
Post a Comment