If Britain of 1940 was more serious and sober, there were still glamorous gals and smiling faces and they'd be smiling wider if they used with Pepsodent with Irium.
You know you want to, the talking sixpence says so.
Irium it is.
Not be confused with Iridium.
Certainly not be confused with Iridium: "Now with that radioactive smile"
The Pepsodent brand is still around, mainly in Africa and India and most likely to be found in the discount stores rather than your upmarket brand even though it's largely indistinguishable from its sister products Aim and Pearl Drops.
This ad is from the March 1940 edition of Picture Post magazine.
This ad is from You Tube:
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